Last wednesday Anouk, Phuong, Roos and I had the privilege to visit the Avelon showroom, to get a preview of the new SS12 collection!
The designer, Erik Frenken (who also designed for victor&rolf), guided us trough the collection and showed us the eycatchers of the collection and told us everything about his inspiration and the process of the collection.
I absolutely LOVED the collection!!
My favorite piece? It has to be the leather jacket with the rose golden zipper and detailing.
A little Brand Bio
Avelon is an up and coming luxury designer brand. The aim of the brand is to be special & limited without being "exclusive". It is designed for people who are aware of their sense of style and want to be recognized for showing an understated personal signature. Avelon combines luxury garments with rough edges and delicate element, it's all about the contrast. An affordable brand, which is always special and distinguished and creates a directional and season-less look for every occasion! - Avelon
You can visit their website here, they also have a shoponline!